Every time a frontline employee comes in contact with a customer, A LASTING IMPACT IS CREATED. Yet all too often, senior executives fail to recognize the enormous, untapped business potential that frontline employees bring to the table every day. Find out how to identify and capitalize on the value of your employees in this comprehensive one-day seminar from Mr. Roy.

Learn how to:
• Understand and solve; customer service, personnel and operations problems
• Increase customer base, visit frequency and transaction value
• Reduce employee turnaround and management workload
• Drastically decrease operating and marketing spending
• Increase revenue and profits

Session #1: Employee Accountability
Understand the determinants of your employees' economic value, their impact on the customers' experiences with your company and how it affects your bottom line.

Each frontline employee is an income-producing functional unit within your organization. But he or she can also be a silent, loss-producing and dysfunctional monster. Learn how each employee-customer contact translates to one or the other, and how this factor can be identified and leveraged to the benefit of your company.

Session #2: Marketing "Power" or "Paralysis"
The most valuable marketing message is the one experienced and circulated by the customer.

Frontline employees and customers deliver your absolute marketing message. Investing in the improvement of employee-customer relations can instantly impact customer satisfaction and increase customer base through "word-of-mouth" marketing. Learn how to revise your advertising spending, based on the variables affecting employee communication skills and customer experience.

Session #3: Your Future Customers
Find and tap into lucrative new markets.