“There is nothing so useless as doing efficiently that which should not be done at all.”
- Peter Drucker
 
AJR Articles:
Using his own case studies, research and proven methods, Mr. Roy redefines frontline personnel as “engines of growth and profitability,” as demonstrated by some of the world’s leading organizations. The following articles target senior executives and frontline managers in a variety of industries that engage in day-to-day, face-to-face customer service, including:
• Restaurants
• Hotels
• Retail and Wholesale
• Private and Social Clubs
• Transportation
• Banking and Insurance Companies
• Medical Service Providers
• Event Planner

Five Steps to Keep Your Company Thriving in Tough Times Download a .pdf version
IHOP & Ritz-Carlton Compete for Same Customers Download a .pdf version
The Battle for the "Quick-Service" Market
Download a .pdf version
Are You Listening to What the Customer is Not Saying? Download a .pdf version
Understanding the Demanding Customer Download a .pdf version
To Increase Your Customer Base, Listen to Your Competitors Download a .pdf version
Improve Service Delivery by Getting Rid of Inept Managers Download a .pdf version
Serve a Customer, Not a Meal Download a .pdf version
The Employee Accountability Factor Download a .pdf version
Who Has the Money? Finding Your Most Profitable Customers Download a .pdf version
Honest Marketing: A New Approach to Satisfy the Most Demanding Customers Download a .pdf version